Brilliant Blackpool

In October 2025, we’re bringing Brilliant Blackpool back into the spotlight. We’re launching a new outdoor art installation to celebrate our Brilliant Blackpool jewellery collection – first created last year in collaboration with artist Morag Myerscough and cult jewellery brand Tatty Devine – inspired by Myerscough’s These People Are Our Kinship – a bold, 4m x 7m pop-up pavilion co-created with Blackpool residents in 2023. 

Blackpool has always been a place of spectacle – a town where light, colour and excess collide on the seafront. But our new installation looks beyond the familiar shine to imagine what the resort’s ‘future heritage’ might look like. It draws on the town’s established identity – bright, maximalist, unapologetically radical – and folds it into the domestic traditions of the 1950s and 60s, Blackpool’s heyday, reimagining them as blueprints for tomorrow. 

At the centre is a celebration of the town’s many layers. The candyfloss kitsch and neon dazzle are here, of course, but so too are the quieter, almost forgotten textures of everyday life. Laundrettes, allotments, communal rituals – the stuff of post-war routine – are brought back into focus, not as nostalgia but as seeds of a more connected future. 

The installation frames these traditions as radical acts of community in an age of individualism. Sharing, borrowing, repurposing – small gestures that once sustained neighbourhoods – are recast as tools for freedom and creativity. Against the backdrop of Blackpool’s audacious aesthetic, they suggest a different kind of glamour: one rooted in togetherness, resilience and individuality. In this vision, the Blackpool of the future doesn’t turn away from its past but expands upon it – spinning old rituals into something defiantly new, a reminder that the town’s true spirit has always been about more than just the view from the outside.