During the shoot, the Makers were encouraged to talk to camera about the impact that volunteering has had on their lives. Once these testimonies were on film and positive affirmations were written on the paint balloons (advocating friendship, connections and talking, working together etc), everyone was ready to throw them…
The canvas and the studio were soon covered in paint. Once it was dry, It took all the Makers to remove the top layer of vinyl (essentially a 6m x 3m sticker) and reveal the finished ITV logo.