As Daniel said: “It was important to me to hear from the people on the front line. I wanted to listen to what they had to say and promote their message to others. But how to get hold of them? As I pondered this… the door bell went and I opened the front door to an NHS nurse dressed in full PPE.
“That was because during the weeks of lockdown I was living in my family house where my mother and grandparents live, due to illness multiple key workers visited the house everyday. My mother is recovering from cancer and other health complication had daily visits from nurses and other NHS workers, and my grandfather had carers visit four times a day.
“Over the weeks the conversations with the teams of carers and NHS nurses was incredibly insightful. Three of the carers who visited our family home during lockdown signed up to co create some designs to express their thoughts in the time of lockdown.”
Amongst those he worked with was young carer Dom.
“Dom was planning to go into the army at 16 but due to an injury he didn‘t join. His sister advised he train to be a carer instead, so he ended up on the front line of caring during Covid-19. He loves his job, wouldn‘t change it for anything. The other thing he loves are his Air Force Ones. We created a poster riffing off the recruitment poster for the army which makes it look cool. We wanted to make a poster which was personal to him but also like a Nike advert or recruitment poster for being a Carer.”